An illustrative outbound B2B flow, from a cold target account to a qualified call on the calendar.
Vanessa Price
Terranova Logistics
- Source
- Target account list · Operations Director
- Goal
- Confirm fit and book a qualified discovery call
- Day 1 · 08:45Platform
Target account matched: Terranova Logistics · 120 employees · 3 distribution centers · Vanessa leads operations.
- Day 1 · 09:00EmailEmailS
Sofia · Terranova Logistics
To Vanessa
Reducing manual dispatch work at Terranova
Hi Vanessa, I noticed Terranova is expanding its distribution operation. Nubex helps logistics teams coordinate routes and delivery incidents without spreadsheets. Is that something your team is looking at this quarter?
- Day 2 · 16:00Platform
No reply to the first email. A call was scheduled for the next working morning.
- Day 3 · 10:20Call
Outgoing call
Answered · 3:14
Transcript
- Sofia
Hi Vanessa, this is Sofia from Nubex. I sent you a short email about dispatch operations. Do you have two minutes?
- Vanessa
Two minutes, yes. What exactly do you do?
- Sofia
We automate route coordination and delivery-incident follow-up. How are you managing that today?
- Vanessa
A legacy transport system plus a lot of spreadsheets. We have 85 drivers, so exceptions get messy.
- Sofia
That is in our sweet spot. Are you actively evaluating alternatives, and who else would be involved in the decision?
- Vanessa
We want something in place this quarter. IT and finance would need to join before we choose anything.
- Sofia
Good fit. I will send a relevant case study and a short summary. If it looks useful, I can bring in our logistics specialist with IT and finance.
- Vanessa
Send it over. Next week is better for a call.
- Sofia
- Day 3 · 10:24Platform
Fit confirmed: 85 drivers · active pain · this-quarter timeline · operations, IT and finance involved.
- Day 3 · 10:31EmailEmailS
Sofia · Terranova Logistics
To Vanessa
Terranova summary and logistics case study
Hi Vanessa, here is the case study we discussed. I noted 85 drivers, spreadsheet-heavy exception management and a this-quarter timeline. I can set up a 30-minute working session with our logistics specialist next week and include IT and finance.
- Day 6 · 09:15WhatsAppSofia
Hi Vanessa, Sofia from Nubex. Did the logistics case study answer the questions from our call?
Yes, it looks relevant. I need to coordinate with our IT lead.
I can hold Tuesday 11:00 or Wednesday 15:30 and include both of you. Which works better?
Wednesday 15:30. Add Martín from IT; I will forward you his email.
Booked for Wednesday at 15:30. I will include the account summary so our specialist arrives prepared.
- Day 6 · 09:22Platform
Qualified call booked · Operations and IT invited · Full discovery context added to CRM.
Qualified call from a cold account
Expansion opened the account, gathered the buying context, confirmed fit, followed up and booked operations and IT into a prepared sales call.
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