Sample lead

An illustrative outbound B2B flow, from a cold target account to a qualified call on the calendar.

VP

Vanessa Price

Terranova Logistics

Source
Target account list · Operations Director
Goal
Confirm fit and book a qualified discovery call
  1. Day 1 · 08:45Platform

    Target account matched: Terranova Logistics · 120 employees · 3 distribution centers · Vanessa leads operations.

  2. Day 1 · 09:00Email
    Email
    S

    Sofia · Terranova Logistics

    To Vanessa

    Reducing manual dispatch work at Terranova

    Hi Vanessa, I noticed Terranova is expanding its distribution operation. Nubex helps logistics teams coordinate routes and delivery incidents without spreadsheets. Is that something your team is looking at this quarter?

  3. Day 2 · 16:00Platform

    No reply to the first email. A call was scheduled for the next working morning.

  4. Day 3 · 10:20Call

    Outgoing call

    Answered · 3:14

    Transcript

    1. Sofia

      Hi Vanessa, this is Sofia from Nubex. I sent you a short email about dispatch operations. Do you have two minutes?

    2. Vanessa

      Two minutes, yes. What exactly do you do?

    3. Sofia

      We automate route coordination and delivery-incident follow-up. How are you managing that today?

    4. Vanessa

      A legacy transport system plus a lot of spreadsheets. We have 85 drivers, so exceptions get messy.

    5. Sofia

      That is in our sweet spot. Are you actively evaluating alternatives, and who else would be involved in the decision?

    6. Vanessa

      We want something in place this quarter. IT and finance would need to join before we choose anything.

    7. Sofia

      Good fit. I will send a relevant case study and a short summary. If it looks useful, I can bring in our logistics specialist with IT and finance.

    8. Vanessa

      Send it over. Next week is better for a call.

  5. Day 3 · 10:24Platform

    Fit confirmed: 85 drivers · active pain · this-quarter timeline · operations, IT and finance involved.

  6. Day 3 · 10:31Email
    Email
    S

    Sofia · Terranova Logistics

    To Vanessa

    Terranova summary and logistics case study

    Hi Vanessa, here is the case study we discussed. I noted 85 drivers, spreadsheet-heavy exception management and a this-quarter timeline. I can set up a 30-minute working session with our logistics specialist next week and include IT and finance.

  7. Day 6 · 09:15WhatsApp
    Sofia

    Hi Vanessa, Sofia from Nubex. Did the logistics case study answer the questions from our call?

    Yes, it looks relevant. I need to coordinate with our IT lead.

    I can hold Tuesday 11:00 or Wednesday 15:30 and include both of you. Which works better?

    Wednesday 15:30. Add Martín from IT; I will forward you his email.

    Booked for Wednesday at 15:30. I will include the account summary so our specialist arrives prepared.

  8. Day 6 · 09:22Platform

    Qualified call booked · Operations and IT invited · Full discovery context added to CRM.

1 SQL

Qualified call from a cold account

Expansion opened the account, gathered the buying context, confirmed fit, followed up and booked operations and IT into a prepared sales call.

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